When COVID-19 hit Wisconsin at the beginning of March 2020, our Holiday Automotive marketing team took action and created the Here For You campaign. While some dealers closed during the pandemic, Holiday remained open. The message surrounding the campaign was simple, yet powerful; We're here for you, and for all of Wisconsin.
I was given the opportunity to create the first Here For You video. During a two week period it aired on broadcast TV and cable TV in the Green Bay and Fox Valley areas. Networks included WBAY, WLUK, FoxNews, CNBC, CNN, Hallmark and other local cable networks.
From March 2020 to May 2020, our social content generated over 300,000 impressions from 135 pieces of content. Our Facebook ads which were running the same messaging created over 1 million impressions and reached 250,000 people.
SOCIAL MEDIA, DIGITAL DESIGN, VIDEOGRAPHY
