Along with Holiday Automotive's Here For You campaign, the COVID-19 response was a segment of videos showing the process and procedures our team implemented for both sales and service during the pandemic. These videos included Willie Beyer, Vice President of Fixed Operations speaking about the enhanced sanitation process the service team was utilizing to disinfect each vehicle, a more detailed video on the fogging disinfectant process, and two videos highlighting the steps a guest would take when coming to the dealership for sales and service respectively.
VIDEOGRAPHY, SOCIAL MEDIA