From May 2019 to April 2022 I was the Social Media Specialist for Holiday Automotive. I was tasked with content creation, reputation management, strategy planning, analyzing data, and writing copy while utilizing Adobe Suite products within the marketing team.
These social channels include Facebook, Instagram, Twitter, LinkedIn and TikTok, and Adobe products I most heavily utilized were Lightroom, Photoshop, and Premiere Pro.
In 2020 for all nine of our social pages we created 1.9 million impressions, and for Facebook ads we generated 4.6 million impressions for a grand total of 6.5 million impressions across all platforms. The following year in 2021, social page impressions increased to 2.5 million, and Facebook ad impressions more than doubled to 10 million.
Overall growth since May 2019:
Facebook: +1,427 / 15.4%
LinkedIn: +312 / 67.9%
Instagram: +196 / 20.9%
Twitter: +101 / 7.1%
Facebook: +1,427 / 15.4%
LinkedIn: +312 / 67.9%
Instagram: +196 / 20.9%
Twitter: +101 / 7.1%
SOCIAL MEDIA, PHOTOGRAPHY, VIDEOGRAPHY